Exploring the Transformation of Hot 101.5 Tampa into 101.5 The Vibe

Publish date: 2024-08-12

Hot 101.5 Tampa’s Evolution

Witness the significant makeover undergone by Hot 101.5 Tampa, orchestrated by Cox Media Group (CMG) Tampa Bay. The station bid adieu to its familiar CHR (Contemporary Hit Radio) identity as “Hot 101.5” on WPOI and ushered in a new era with the introduction of “101.5 The Vibe.” This change heralded a shift from its previous contemporary pop music format to establish itself as Tampa’s solitary Urban Adult Contemporary station.

The new persona of 101.5 The Vibe boasts a playlist enriched with the musical presence of iconic artists such as Usher, Alicia Keys, and Mary J. Blige, tailored for a more refined and R&B-oriented audience. This strategic realignment is likely in response to evolving audience preferences and market dynamics in the Tampa Bay region, offering a rejuvenated and soulful listening journey for local inhabitants.

Unveiling 101.5 The Vibe

101.5 The Vibe emerges as a vibrant radio station renowned for its emphasis on classic Hip Hop and R&B, spanning across Fayetteville, Arkansas, and Tampa Bay, Florida. It curates a blend of timeless hits alongside contemporary favorites, engaging its audience through social media interactions and providing a user-centric app experience.

In the Tampa Bay locale, the transformation from Hot 101.5 FM to the premier R&B hub in the region solidifies its position within CMG Radio’s Urban Adult Contemporary collection, consistently delivering exceptional musical experiences for aficionados of soulful Hip Hop and R&B melodies.

Insight into WPOI (101.5 FM)

WPOI (101.5 FM) stands tall as a prominent radio entity in the Tampa Bay region of Florida. While its licensing roots lie in St. Petersburg, it resonates with a wider regional audience. The brainchild of Cox Media Group, WPOI currently embraces an urban adult contemporary motif, offering a fusion of soulful rhythms with contemporary sounds.

The station’s headquarters find their home in St. Petersburg, with the transmitter site stationed in Riverview. With a sharp focus on urban adult contemporary melodies, WPOI injects a distinctive musical flair into the Tampa Bay radio panorama, presenting listeners with a diverse array of musical selections.

WPOI (101.5 FM) Synopsis

Broadcast area	Tampa Bay area
Frequency	101.5 MHz (HD Radio)
Branding	101.5 The Vibe
Language	English
Owner	Cox Media Group (Cox Radio, LLC)
Sister stations	WDUV, WHPT, WWRM, WXGL

Exploring the Rich History of WPOI (101.5 FM)

Delve into the fascinating history of format transitions by WPOI (101.5 FM). Originating as WGNB in 1961, it assumed the identity of WKES in 1974 under the religious affiliation of Moody Bible Institute. The station briefly enchanted audiences as “Love 101.5” in 1997, later transitioning into “Jo 101.5” with Rhythmic oldies in 1998.

Entering the Cox Radio era in 1999, the station embraced an all-’80s format as “The New 101-5 The Point” in 2001. By 2011, it morphed into “Hot 101-5,” focusing on Top 40/CHR tunes. The dawn of 2023 witnessed the rebirth of WPOI as “101.5 The Vibe,” signaling a fresh chapter steeped in adult R&B reverie.

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